The photo depicts a building with the sign 'Tribute Store', showing part of a larger building with detailed architectural features and a city skyline in the background. The building has a mix of classic and fantasy design elements.

FROM CONCEPT TO INSTALLATION

I design story-driven environments and attractions—translating bold ideas into buildable, guest-first spaces through strong composition, technical rigor, and close collaboration. Experience includes a proven record supporting major IP work at Universal Destinations and Experiences.

Diagram of a display stand with labeled parts including soundproof backing, hooks, graphic banner, and podium base.

CONCEPT TO BUILD

A billboard displaying an advertisement with a pink flamingo and ocean waves, mounted on a balcony with white railings above a street.

CROSS-DISCIPLINE ALIGNMENT

Comparison of a 3D rendered image and a real photo of a restaurant interior, showing the counter with a decorative canopy, upper balcony, colorful ceiling, and decor including lighting fixtures and bunting.

PRODUCTION THINKING

  • UNIVERSAL EPIC UNIVERSE

    Dark Universe, Super Nintendo World, Celestial Park, The Wizarding World of Harry Potter: Ministry of Magic — Worked across multiple lands supporting a wide range of show set and art-direction deliverables throughout Universal Epic Universe.

    Role: Show Set Designer and Concept Designer | In-field installation support.
    Delivered: Scenic painting, 3D sculpting, design drawings, vendor coordination, and art direction support.
    Collaborated with: Creative, Architecture, Engineering, Show, Graphics, and vendors to align story, budget, and constructability.

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  • A detailed conceptual artist rendering of Universal Destinations & Experiences amusement park showing roller coasters, water rides, themed buildings, and a large central lake, with the Universal logo and branding at the bottom left.

    UNIVERSAL STUDIOS UK

    Universal UK Resort — Worked on various lands, attractions, entertainment, retail, dining, and hotel development during the Concept Design phases.

    Role: Show Set Designer and Concept Designer | Owned attraction design and ideation, concept art, sketches, 3D models, and narrative development.
    Delivered: 3D models, hand sketches, key art, and design thinking.
    Collaborated with: Creative, Architecture, Engineering, Show, Graphics, and vendors to align story, look, and constructability.

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  • Two people walking toward a glowing, arched doorway inside a dark, gothic-style castle or cathedral with stone pillars and chandeliers, with other people sitting on the left side, and blue mist on the floor.

    UNIVERSAL HORROR UNLEASHED

    Universal’s year-round horror experience — Supported Concept Design development across the attraction environment, guest journey, and show set storytelling.

    Role: Show Set Designer and Concept Designer.
    Delivered: Attraction ideation, narrative development, concept art, hand sketches, 3D models, key art, and early design drawings/documentation.
    Collaborated with: Creative, Architecture, Engineering, Show, Graphics, and vendors to align story, scope, budget, and constructability.

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  • People gather outside the entrance of Universal Orlando Resort, with a sign reading 'Legacy Store' surrounded by blue lightning effects. The building features a large screen displaying a DeLorean from 'Back to the Future' and neon signs advertising dancing and cocktails, set against a evening sky with some clouds.

    UNIVERSAL TRIBUTE STORES

    Seasonal, story-driven retail overlays at Universal Orlando Resort — Worked on multiple Tribute Stores from early concept through design development, supporting rapid-turn creative and production needs across each seasonal build.

    Role: Show Set Designer and Concept Designer | In-field installation support (as needed).
    Delivered: Attraction/retail ideation, narrative theming, concept art, hand sketches, 3D models, graphic integration comps, key art-style visuals, and design drawings/documentation to support fabrication and install.
    Collaborated with: Creative, Retail, Graphics, Architecture, Engineering, Show, Fabrication vendors, and field teams to align story, budget, schedule, and constructability while protecting design intent through execution.

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  • Colorful water park with rides featuring Minions characters, including water slides and a boat ride, surrounded by greenery and visitors.

    UNIVERSAL KIDS RESORT

    Universal’s family-focused resort concept — Supported Concept Design development for kid-centric lands, environments, and the overall guest experience, shaping playful, readable spaces built for families.

    Role: Show Set Designer and Concept Designer.
    Delivered: Attraction and placemaking ideation, narrative/theming development, hand sketches, concept art, 3D models/massing studies, and presentation-ready visuals to explore layout, sightlines, scale, and guest flow.
    Collaborated with: Creative, Architecture, Engineering, Show, Graphics, and vendors to align story, scope, operations, and constructability during early development.

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  • Minecraft scene with player in front of a large throne and ancient statues in a dimly lit cave.

    UNIVERSAL STUDIOS MINECRAFT EXPERIENCE

    MINECRAFT — Game development designed to provide the IP partner with mapped concepts for a Universal Destinations & Experiences attraction.

    Role: Concept Designer | Owned visual development.
    Delivered: Concept development drawings and art-direction packages to define the look, feel, and content of the experience.
    Collaborated with: Internal Creative teams and the IP partner to align design intent, approvals, and overall direction.

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