SHOW SET DESIGN
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PRODUCTION DESIGN
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CONCEPT DESIGN
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SHOW SET DESIGN | PRODUCTION DESIGN | CONCEPT DESIGN |
I design story-driven environments and attractions—translating bold ideas into buildable, guest-first spaces through strong composition, technical rigor, and close collaboration. My work has supported major IPs and brands including Universal, Amblin Entertainment, Walt Disney Archives, National Geographic, Coca-Cola, and SeaWorld.
Scroll down to explore individual projects.
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UNIVERSAL EPIC UNIVERSE
Role: Show Set Designer and Concept Designer | In-field installation support.
Delivered: Scenic painting, 3D sculpting, design drawings, vendor coordination, and art direction support.
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UNIVERSAL STUDIOS UK
Role: Show Set Designer and Concept Designer | Owned attraction design and ideation, concept art, sketches, 3D models, and narrative development.
Delivered: 3D models, hand sketches, key art, and design thinking.
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UNIVERSAL HORROR UNLEASHED
Role: Show Set Designer and Concept Designer.
Delivered: Attraction ideation, narrative development, concept art, hand sketches, 3D models, key art, and early design drawings/documentation.
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UNIVERSAL TRIBUTE STORES
Role: Show Set Designer and Concept Designer | In-field installation support.
Delivered: Attraction/retail ideation, narrative theming, concept art, hand sketches, 3D models, graphic integration comps, key art-style visuals, and design drawings/documentation to support fabrication and install.
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UNIVERSAL KIDS RESORT
Role: Show Set Designer and Concept Designer.
Delivered: Attraction and placemaking ideation, narrative/theming development, hand sketches, concept art, 3D models/massing studies, and presentation-ready visuals to explore layout, sightlines, scale, and guest flow.
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![Minecraft scene with player in front of a large throne and ancient statues in a dimly lit cave.]()
UNIVERSAL STUDIOS MINECRAFT EXPERIENCE
Role: Concept Designer | Owned visual development.
Delivered: Concept development drawings and art-direction packages to define the look, feel, and content of the experience.
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FAST AND FURIOUS: HOLLYWOOD DRIFT
Role: Show Set Designer / Concept Designer
Delivered: Environment studies, façade and streetscape concepts, scene composition + sightline refinement, 3D blockouts/models, iterative sketch rounds, coordination-ready design notes.
What People Are Saying?
“What really sets Artwell apart is his mindset. He’s always eager to grow, learn new skills, meet new people, and challenge himself creatively. He also goes above and beyond to support others, often stepping in to help when teams need additional bandwidth or guidance.
Artwell is not only a highly skilled creative, but also a true team player, and I would highly recommend him for any opportunity.”
— Senior Show Set Designer, Universal Creative
“Mike is literally one of the most talented young artists with whom I’ve had the privilege to work with and mentor. He is not only a top notch artist, but also has the capacity for the overall creative thought and visioning that you look for in someone who can and will go the distance in this industry, regardless of their original discipline. I would eagerly work with him again in any capacity and strongly encourage any and everyone to give him a shot - he will bring tremendous value to your company or project!”
— Director, Creative Direction, Universal Creative
“I had the pleasure of collaborating with Mike for several months at Universal Creative on a project where we worked closely across design. He brings a fantastic artistic eye to the table, with a strong ability to translate ideas into effective 2D and 3D concepts.
What stood out to me most was his deep knowledge and background in the themed entertainment industry. His understanding of design principles and practical insights into what works well in location-based experiences made him a great asset to the team!”
— Senior Attraction Designer, Universal Creative
Client List
